Privacy Policy / Your California Rights

Directly, Inc. owns and operates the Directly website located at (the "Website"). This privacy policy is effective as of December 2012. and describes Directly, Inc.'s ("Directly" or "our" practices regarding the personal information we collect from users of our Website and related services. Elements of our Privacy Policy include the following:

  • The categories of personally identifiable information ("personal information") we collect
  • How we disclose your information
  • How you can change your information
  • What type of security we use to protect your information
  • How we may change this Privacy Policy

If you have questions or concerns regarding this statement, you should contact Directly by email at

By submitting personal information through our website at (“Website”), you consent to the processing of your personal information in accordance with this Privacy Policy.A Note About Children. We do not intentionally gather personal information about visitors who are under the age of 18.

A Note To Users Outside Of The United States. Your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country.

Collection of Your Information

By Directly. If you contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. To use certain features of the Site, you will need to create an account with or otherwise login with Directly. If you create an account with Directly (“Directly Account”), we will collect your name, email address and password. When you post a question or answer, or any other messages on our Website (e.g., on bulletin boards, chat rooms, blogs or forums), the information contained in your posting will be stored on our service provider's servers. We also collect personal information at other points on our Website that state that personal information is being collected.

By Third Party Partners. Certain features on our Website are operated by our third party partners (“Third Party Features” and “Third Party Partners” respectively). For example, but without limitation, the Feedback Forum of the Website is operated by UserVoice, Inc. and we may use third party service providers (e.g., Amazon Payments, PayPal or to process payments on our Website. To use these Third Party Features, you may need to create an account with or otherwise login with the applicable Third Party Partner. Any information provided through a Third Party Feature is collected by the applicable Third Party Partner on their servers. That information is then shared with Directly and you hereby consent to the Third Party Partner sharing that information with Directly (Directly will process all such information in accordance with this Privacy {olicy). All information collected by a Third Party Partner is governed by their terms of service and privacy policy (“Third Party Partner Terms”). Directly has no control over and cannot be responsible for any Third Party Partner.

Social Network Logins. As mentioned above, you may create a Directly Account. Alternatively, Directly may allow you to log in using your account login information from certain third party social networking sites (“Third Party Account”), e.g., Facebook or Linkedin. If you login using your Third Party Account, we may receive information about you from such Third Party Account, in accordance with the terms of use and privacy policy of such Third Party Account (“Third Party Account Terms”). We may add this information to the information we have already collected from you via the Website. If you elect to share your information with your Third Party Account, we will share information with your Third Party Account in accordance with your election. The Third Party Account Terms will apply to the information we disclose to them. As mentioned above, you may create an account with a Third Party Partner. Certain Third Party Partners may additionally allow you to log in using your Third Party Account, in accordance with the Third Party Partner Terms and Third Party Account Terms.

By Cookies. A cookie is a small text file that is stored on a user's computer for record-keeping purposes such as site visitation. We use cookies on this Website. These may be session cookies that expire when you close your browser and/or persistent cookies that stay on your computer until you delete them. If you choose to disable cookies, some areas of our Website may not work properly. We may also collect your browser type, operating system, IP address, domain name, and time and date stamp for your visit.

Analytic Service Providers. This Website uses cookies served by one or more third party analytics service providers (e.g., Google Analytics) (“Third Party Analytics Provider”), to help us analyze how users use the Website through the collection of anonymous user information. All information collected by a Third Party Analytics Provider is governed by its terms of service and privacy policy. Directly has no control over and cannot be responsible for any Third Party Analytics Provider.

Disclosure of Your Information

General Use. In general, we use your personal information to create your Directly Account, to identify you on our system, to provide you the service on the Website, to respond to your requests, to administer and improve our Website, and for the other purposes described in this Privacy Policy.

Marketing. If you opt-in by providing us with your email address, we may share your personal information with third parties who provide products and services we believe would be of interest to you for promotional purposes. If you have opted-in as described above, you may, at any time, opt-out of our further sharing of your information with such third parties by following the opt-out option below. To opt-out from receiving further communications from such third parties, please contact that third party directly.

Notice to California Residents - Your California Privacy Rights (As Provided by California Civil Code section 1798.83).

California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses that share customer personal information with third parties for the third parties' direct marketing purposes to respond to requests from California customers asking about the businesses' practices related to such information-sharing. Alternately, such businesses may have in place a policy not to disclose a customer's personal information to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. As described in our Privacy Policy, you can opt-out of our sharing of your personal information with third parties for the third parties' direct marketing purposes by emailing with words “opt-out” in the subject line. To find out more about your opt-out rights, please review our Privacy Policy or contact us by emailing or writing Antony Brydon, Directly, Inc., 333 Bryant Street, LL120, San Francisco, CA, 94107. Please note that under California law businesses are only required to respond to a customer making such a request once during any calendar year.

We will only contact you with promotional, product usage and customer service emails if you opt-in by providing us with your email address. When you receive such emails from us, you may indicate a preference to stop receiving further emails from us and you will have the opportunity to opt-out by following the unsubscribe instructions provided in the e-mail you receive. Despite your indicated e-mail preferences, we may send you administrative emails, including notices of any updates to our Terms of Service or Privacy Policy.

Bulletin Boards/Chat Rooms/Blogs/Forums. If you use a bulletin board, chat room, blog or forum on this Website, you should be aware that any personal information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums.

Links To Other Websites. If you click on a link to a third party site, you will leave the site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot and do not accept responsibility for any use of your personal information by such third parties, and we cannot and do not guarantee that they will adhere to the same privacy practices as Directly. We encourage you to review the Privacy Policies of these websites.

Aggregate Information (non-personally identifiable).We may create aggregate information from personal information by excluding information (e.g., your name) that makes the information personally identifiable. We share aggregated demographic and usage information about Website users with our business partners. This information does not identify individual users. We reserve the right to use and disclose aggregate information for any purpose and to any third parties.

Affiliates. Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, "Affiliates"), we may in the future. We may share some or all of your personal information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy. If another company acquires our company or our assets, including pursuant to a bankruptcy or similar proceeding, that company will possess the personal information collected by it and us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

Disclosure to Third Party Service Providers. We may share your personal information with our third party service providers to provide you with the Website and services. Except as otherwise stated in this Privacy Policy, these third party service providers are required not to use your personal information other than to provide the services requested by Directly. You expressly consent to the sharing of your personal information with our service providers for the above purposes.

Legal Disclaimer. We reserve the right to disclose your personal information as required by law, in connection with any legal investigation, when we believe that disclosure is necessary to protect our rights (or those of our Website users or others) and/or to comply with a judicial proceeding, court order, warrant, subpoena, or legal process served on our Website.

Communications from the Site

Service-related Announcements. We will send you service-related announcements when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Customer Service. Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your Directly Account. We will communicate with you by email or telephone, in accordance with your indicated preferences.

Updating Personally Identifiable Information. If your personally identifiable information changes, or if you no longer desire our service, you may update it or deactivate your Directly account by making the change on our member information page, by emailing our Customer Support at, or by contacting us by telephone or postal mail at the contact information listed below. We may be required to keep your information and not delete it (or to keep your information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Policy

If we decide to change our privacy practices, we will post those changes to this Privacy Policy so that you are can know what information we collect, how we use it, and under what circumstances, if any, we disclose it.

This Privacy Policy is subject to occasional revision, and if we make any substantial changes, we may notify you by sending you an e-mail to the last e-mail address you provided to us (if any) and/or by prominently posting notice of the changes on our Website so it is visible when you visit and/or log-on to the Website for the first time after the change is posted. Your continued use of the Website after the changes have been posted shall constitute your acceptance of the changes. If you do not agree to the updated Privacy Policy, you must cease your use of the Website.

Processing of Personal Information. Our computer systems are currently based in the United States, so your personal data will be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. If you create a Directly Account with our Website as a visitor from outside the United States, by using our Website you agree to this Privacy Policy and you consent to our collection of all such information by us in the United States, which may not offer an equivalent level of protection of that required in the European Union or certain other countries, and to the processing of that information as described in this Privacy Policy.


Any questions about this Privacy Policy should be addressed to, or by mail to:

Directly, Inc.
333 Bryant Street, LL120
San Francisco, CA 94107