Company Info


Directly is backed by True Ventures, CrunchFund, Toba Capital, Ray Lane, Esther Dyson, and a strategic set of founders, senior executives and alumni from companies like AirBnb, Dell, eBay, Facebook, Hewlett Packard, IAC, IDEO, McKinsey, Nuance, Oracle, PayPal, SAP and Yahoo. Each investor is active, amplifying the return on their investment by helping the company execute in each of their own core areas of expertise.


Institutional and Professional Investors

Phil Black, Founder at True Ventures
Vinny Smith, Founder at Toba Capital. Previously CEO at Quest Software (acquired by Dell)
Patrick Gallagher, Founder at CrunchFund
Esther Dyson, Chairman at EDventure and Founder at

Enterprise Software

Ray Lane, Board of Directors at HP. Previously President at Oracle
Rob Meinhardt, Partner at Toba Capital. Founder and CEO at KACE (acquired by Dell)
Dennis DeGregor, Head of Enterprise Services at HP. SVP CRM at Allstate, Bank of America


Dan Rose, VP Partnerships at Facebook. Previously Director of digital media at Amazon
Jeff Bonforte, SVP Communications Products at Yahoo. Previosuly CEO at Xobni (acquired by Yahoo!)
Varsha Rao, Head of Global Operatations at AirBnB. Previously Co-Founder at, VP at Ingenio

Customer Service and Call Center

Karl Jacob, Founder and CEO at Hangtime. Previously Founder at Ingenio (acquired by AT&T)
Elizabeth Ziegler, Associate Dean at Kellogg. Previously at McKinsey w/15 years call center experience
Gary Clayton, CCO at Nuance. Previously CCO at TellMe (acquired by Microsoft)


Gil Penchina, Angel. Previously CEO at Wikia and General Manager at EBay
Andy Nowka, Manager of Fraud at EBay, Paypal, Google

Crowdsourcing and Community

Samer Hamadeh, CEO at Zeel. Previously Founder and CEO at
Jim Fowler, CEO at InfoArmy. Previously CEO at Jigsaw (acquired by
Robert Levitan, CEO at Pando Networks. Previously Co-Founder at iVillage


Tim Allen, COO at Mindspark, a division of IAC. Previously VP Program Management at


Brian Witlin, COO and Head of Mobile at Yummly. Previously EIR at IDEO
Karan Yadev, Global Lead of Mobile Innovation at SAP

Entrepreneurs at Large

David Beyer, Founder at
Kirill Makharinsky, Founder and CEO at Ostrovok. Previously co-founder of Quid, YouNoodle
Chung Ng, Founder and Chief Experience Officer at Rokkan (acquired by Publicis)